BOVET: the time of tennis for Mr. Ferrer

di - 24 Giugno 2016

David Ferrer - Bovet

di Dario Pennino (Dp Sport Management)

Interview with Mr. Pascal Raffy, owner of Bovet 1822 and Dimier 1738

BOVET is an historical brand among the luxury watchmakers. Can you please tell our readers the origin and the story of it?
The history of the House of BOVET began in Canton, when Edouard BOVET arrived there with three timepieces that immediately gained favor with the Emperor of China, who thus became our House’s first collector, followed quickly by the great dignitaries of his Empire, and later his entire people. Although BOVET encountered immediate worldwide success, China has always been an important market for our House. A number of enameled timepieces decorated with gems and pearls still exist in the Forbidden City, including one which is present in the central chamber. Since I have been majority owner, the House of BOVET has become a manufactory in its own right, particularly after acquiring DIMIER 1738 Manufacture de Haute Horlogerie Artisanale and the Dial Manufacture. The history and heritage of the House, like the identity and excellence of BOVET timepieces, immediately appealed to me when I was approached as a prospective buyer. What I knew then as a collector had already given me a very clear vision of the direction in which I wished to take the House, with the focus very much on the long term. To sustain the independence of the House through the vertical integration of our activities, in order to improve still further the quality and decoration of our timepieces, was one of my major objectives. Events allowed me to attain that goal more quickly than I envisaged. As a result, the House of BOVET today is in excellent health, with a structure and an organization allowing it to grow and develop a solid and sustainable future.

Why your watches are so special and which differences in terms of positioning and marketing compared to the others.
Our timepieces express uniqueness starting with their design, where beauty applied to fine watchmaking and its uncontestable integrity in perpetuating arts are still alive. A definition of what Luxury has to be. Consistency with our historic past while keeping our eyes focused on the future. The discretionary quantities which we manufacture, allow us to attain a quality of finish of the very highest standard without any compromises.

Which is you typical customer, and where around the world you sell the watches.
Bovet timepieces are for lovers of fine watchmaking collectors, and those who share our values regardless of all other considerations. Whether buyers or collectors of a unique timepiece, the BOVET customers share a sensitivity to uncompromising quality into the infinite detail. We have a very balanced global distribution network and have six Bovet Boutiques around the world and we are present today in more than 48 countries.

BOVET and David Ferrer: why this association, and why the tennis.
This association came naturally by my pleasure to play tennis and following my first meeting with David Ferrer who besides being one of the most consistent players in the top 10 ATP ranking is a person of many qualities that stand in line with the philosophy I have for BOVET. In 2007, I sponsored a friendly match which involved Raphael Nadal and David Ferrer. Our friendship with David has started that day. Except my admiration for the tennis player, David leads his career with determination and a long term vision. Its human values ​​require compliance. He is a man of word; his is also loyal and very faithful in his friendships.

Besides Ferrer, do you have any other ambassadors in the tennis, or other sports?
As for David Ferrer, it is a matter of human values and friendship that brings us together. I am a man of values and emotions as David Ferrer and Vicente Del Bosque who is a friend of the Bovet House. And like David, our meeting and relationship are older and completely independent from the marketing activities.

Do you think you’ll increase the budget in the tennis, perhaps sponsoring ATP tournaments?
We are currently not planning to sponsor any other tennis players or ATP tournaments.

What the tennis can do more or differently compared the other industries/channels where you normally communicate?
Tennis is a sport that suits me particularly. The concepts of exchange and respect are very present whether opponents or partners with whom we play. It is this very notion of respect and human values that are fundamental within our link to the world of tennis and that we use in our communication strategy.

Does BOVET use publicity and social medias to communicate its commitment to the tennis? Of course, we communicate through different communication channels and use social media to create a closer relationship with our customers and tennis fans.

Dario Pennino
(DP Sport Management) *

* link alla pagina facebook

© riproduzione riservata

56 commenti

  1. Pingback: BOVET: il tempo del tennis per David Ferrer | SPAZIO TENNISSPAZIO TENNIS

  2. I wanted to create you a little bit of remark so as to say thanks a lot over again with your unique ideas you have shared above. It is simply shockingly open-handed with people like you in giving without restraint exactly what most of us might have offered for sale for an electronic book to help make some profit on their own, particularly given that you could possibly have done it in the event you decided. The tips as well worked as a great way to be sure that other people have the same passion really like mine to know the truth a whole lot more in respect of this issue. Certainly there are some more enjoyable periods in the future for individuals who see your blog post.

  3. Hello everyone, I am in high school and now the moment came when we needed to write an essay, but since I had no experience in this, I had difficulties. And then I came to the rescue, the guys from “” came. I just wrote them write my discussion board post writing and got a quick and very high-quality work. I am very pleased with the result and want to recommend them to you!

  4. Our writers will follow the exact instructions and write the assignment with the correct sentence structure and word usage by making use of their exceptional writing skills. Therefore, assignment work help provides you with a feasible option to take help from the well was writers who will provide relevant solutions for all your Australian assignment writing problems and will ensure that you pass with flying.

  5. Excellent Blog! I would like to thank for the efforts you have made in writing this post. I am hoping the same best work from you in the future as well. I wanted to thank you for this websites! Thanks for sharing.

  6. I’m impressed, I must say. Genuinely rarely can i encounter a blog that’s both educative and entertaining, and without a doubt, you have hit the nail on the head. Your concept is outstanding; the issue is something that too little individuals are speaking intelligently about.

  7. David Ferrer is a world-class tennis player. His fighting spirit will always be remembered. Most tennis players get tired and puzzled during matches but David is not one of them. I surely wish him all the best for the future.

  8. Garmin express is an application that is used to monitor and watch the working of the devices on your computer. it can be used for registration of a new product, store all the fitness data, synchronization of the remote device data and everything else concerned.

  9. garmin nuvi 1300 update allows you to update your Garmin device,to properly update your device, install the Garmin Express app on your computer. The software, which updates most Garmin devices including the Nuvi model, is available free and is compatible with systems running Windows Vista SP2 or newer as well as Mac OS 10.10 or newer operating systems.

  10. college essay writing help
    [url=]essays writing services[/url]

    essay writing websites
    [url=]write my essay[/url]

  11. If a disruption occurs, you can resume operations quickly by recovering entire workstations to VMs or individual files directly from compressed and deduplicated Linux backups. Linux Workstation Backup is the best solution to protect your data

  12. Charly Wiliamse

    I have thought so many times of entering the blogging world as I love reading them. I think I finally have the courage to give it a try. Thank you so much for all of the ideas!

  13. Amazon provides one of the ideal quality of all videos. Additionally, it provides one of the greatest sound quality which other devices do not provide. It is also possible to delight in the stations that you would like to see.

  14. Vastralaya is a reliable Retail management software for Small & mid-market Retailers. Manage Retail billing, inventory, accounting, GST filling, POS system & more. Get real-time updates from Multi-stores. Multiple reports to analyze business performance.

  15. At Medical Negligence Direct, we are specialist medical negligence solicitors and experts in Liverpool dedicated to getting you compensation you deserve for medical negligence claims. If you have suffered as a result of poor medical care or private NHS , you can speak to our No Win, No Fee solicitors for a free consultation.

  16. Netflix is an ever-growing library of movies means you can access a variety of movies and TV shows all in one place. With the Best VPN for Netflix, you can access all video content on Netflix even if it is not available for your country. VPN that works with Netflix is safe, reliable and user-friendly.

  17. 10BestVPN gives you a list of free VPN services that are safe and reliable. These Free VPN Clients are rated by VPN experts. You can download free VPN from 10bestVPN with easy link.

  18. Aatithya is a cloud-based property management system designed to meet the needs of hospitality businesses of all sizes including hotels, motels, resorts, B&Bs, lodges and campgrounds. It’s provides tools to help users manage hospitality businesses.

  19. Best Hospital management software by Aarogya. is all you needs in computerizing your Hospital & clinic. Hospital management system is very accurate in its approach and suit all environments including large, medium or small size hospitals.

  20. Using your Microsoft Account associated with office to sign in will take you to the Dashboard for Office installation, If you are new to Office, you can create a New account and enter Product key to redeem and Install Office.

  21. Using your Microsoft Account associated with office to sign in will take you to the Dashboard for Office installation, If you are new to Office, you can create a New account and enter Product key to redeem and Install Office.

Lascia un commento

Il tuo indirizzo email non sarà pubblicato. I campi obbligatori sono contrassegnati *